Research Pool

Here you find recent research on creative industries in Berlin.

Its free, use it, cite it properly, spread the word.


Role of art director in film industry

The study focuses on the role of art director in the Indian and German film industries. In the Indian and German fill industries, art directors face multiple challenges and…


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Kritische Reflexion des Spannungsfeldes zwischen Spielern und Mikrotransaktionen – ein empirischer Ansatz

Die Computerspielindustrie ist in den vergangenen Jahren stark gewachsen. Verschiedene Entwickler entwerfen immer wieder neue Spiele aus den unterschiedlichsten Genres. Ein Teil…


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Immobilienmarketing – Die Covid-19 Pandemie als Beschleuniger der Digitalisierung

Das Immobilienmarketing gewinnt im Zuge der Internationalisierung des Marktgeschehens stetig an Bedeutung. Neben beeinflussenden Faktoren wie dem damit einhergehenden…


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Finanzierung von Computerspielproduktionen in Deutschland und Europa mit öffentlicher Förderung

In dieser Studie wird die Entwicklung der Computerspielförderung in Deutschland in den vor der Einführung einer Bundesförderung und in den Jahren 2019 und 2020 untersucht. Zum…


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Decorative Elements as Monetization & Marketing Strategy in Online Games

This thesis analyses the sale of virtual items in online gaming environments as part of a range of new business models that are tied to the rise of the internet. Based on a deeper…


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Interactive Music writing in the Age of AI: A retrospective analysis and the future for game music.

In this study interactive music writing industry has been evaluated. As the practice of writing music and designing sounds to video games, it’s history and its business dynamics…


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The role of user research in the development of digital products

User research is a discipline that has been present in the study of human behaviours since the beginning of humankind. From creating a spear to hunt a prey, to creating a digital…


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Social/Enviromental Impact of Cultural & Creative Industries: Can they be a Pioneer for ‘Doing Good’?

The purpose of this study is to investigate if the cultural and creative industries in Berlin can be a pioneer for ‘doing good’. In a broader perspective, the study analyzes…


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Subscription-Based Gaming – A New Business Model in the Video Game Industry

Evidently, subscription-based distribution is now the de facto method of content consumption for music and TV, and gaming is increasingly embracing the model too. In the present…


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The chicken or egg problem in platforms: An empirical study in Berlin

Since the development of digital technologies, the platform business model has begun to rise and change the landscape of the market, as more and more companies embrace this…


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Impact of social structural change on brands

This thesis seeks to understand the influence of the transformation of society from 20th century industrial capitalism towards postmodernism and cultural capitalism has had on…


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The impact of digitisation on working environments.

This thesis analysis the impact of digitisation on work processes and environments in the cultural and creative industries. The aim of this research is to identify the changes…


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Reputation as an Important Element of the Corporate Branding An Analysis of Online Reputation Management in the Apparel Industry

The present thesis provides a strategic framework for online reputation management in the fashion industry. Therefore, the essential factors that influence a company’s reputation…


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Creative Cities and gentrification: A compared analysis between Berlin and Madrid

The high-speed urban development of contemporary cities forces their inhabitants to the confrontation with severe phenomena of gentrification. In parallel, definitions such as…


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