Research Pool

Here you find recent research on creative industries in Berlin.

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Creative Cities and gentrification: A compared analysis between Berlin and Madrid

The high-speed urban development of contemporary cities forces their inhabitants to the confrontation with severe phenomena of gentrification. In parallel, definitions such as…


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Reputation as an Important Element of the Corporate Branding An Analysis of Online Reputation Management in the Apparel Industry

The present thesis provides a strategic framework for online reputation management in the fashion industry. Therefore, the essential factors that influence a company’s reputation…


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The impact of digitisation on working environments.

This thesis analysis the impact of digitisation on work processes and environments in the cultural and creative industries. The aim of this research is to identify the changes…


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