Research Pool

Here you find recent research on creative industries in Berlin.

Its free, use it, cite it properly, spread the word.

Creative Cities and gentrification: A compared analysis between Berlin and Madrid

The high-speed urban development of contemporary cities forces their inhabitants to the confrontation with severe phenomena of gentrification. In parallel, definitions such as…

Read More

Reputation as an Important Element of the Corporate Branding An Analysis of Online Reputation Management in the Apparel Industry

The present thesis provides a strategic framework for online reputation management in the fashion industry. Therefore, the essential factors that influence a company’s reputation…

Read More

The impact of digitisation on working environments.

This thesis analysis the impact of digitisation on work processes and environments in the cultural and creative industries. The aim of this research is to identify the changes…

Read More

Impact of social structural change on brands

This thesis seeks to understand the influence of the transformation of society from 20th century industrial capitalism towards postmodernism and cultural capitalism has had on…

Read More

The chicken or egg problem in platforms: An empirical study in Berlin

Since the development of digital technologies, the platform business model has begun to rise and change the landscape of the market, as more and more companies embrace this…

Read More

Subscription-Based Gaming – A New Business Model In the Video Game Industry

Evidently, subscription-based distribution is now the de facto method of content consumption for music and TV, and gaming is increasingly embracing the model too. In the present…

Read More


The purpose of this study is to investigate if the cultural and creative industries in Berlin can be a pioneer for ‘doing good’. In a broader perspective, the study analyzes…

Read More