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Role of augmented reality in shaping the german fashion industry during COVID 19

This study highlights how augmented reality has helped in shaping the market of the fashion industry post COVID-19. The study has shown how remote fashion trial concepts have evolved from the use of augmented reality. The COVID 19 pandemic has led to huge fallout in the fashion market. This study also highlights how different stakeholders responded to the scenario of fashion marketing during COVID.

The study also highlights the importance of intercepting the fashion study and its application through remote technology. The study used Google survey forms to collect data for analysis and this has resulted in benefits. The analysis of the survey has also revealed various aspects of high importance.


EditionNo. 15AuthorMangveer BrarMAMaster ThesisYear2021Download PDFcreativeindustries.berlin

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