SOCIAL/ENVIRONMENTAL IMPACT OF CULTURAL & CREATIVE INDUSTRIES: CAN THEY BE A PIONEER FOR ‘DOING GOOD’?
The purpose of this study is to investigate if the cultural and creative industries in Berlin can be a pioneer for ‘doing good’. In a broader perspective, the study analyzes whether cultural and creative industries take into consideration the social/environmental aspects and how far they integrate these aspects in their business models and management structures. A qualitative research method is designed by combining B Corporation Impact Assessment and the United Nations Sustainable Development Goals, targeting creative companies in Berlin. It has been observed that cultural and creative industries are in fact very integrated, specifically with the social/environmental aspects, however, better engagement is still needed with respect to their business models and management structures.
