Research Pool

Here you find recent research on creative industries in Berlin.

Its free, use it, cite it properly, spread the word.

Master Thesis,Creativeindustries,Influencer,Artificial Intelligence,Influencer Strategien,Generation Z,Gen Z,Brand Communication,Digital Consumer Behavior,Influencer Marketing,User-Generated Content,AI in Marketing

Marketing to Digital Natives: How Generation Z is Transforming Brand Communication

Master Thesis,Creativeindustries,KI Mode,KI Fashion,KI Business,Digital Fashion,Industrie 5.0,AI Business,AI Printdesign,AI Product,Artificial Intelligence,AR Fashion,AR Marketing,Fashion Industry,Big Data,KI Marketing

Künstliche Intelligenz zur Planung und Optimierung eines Modeunternehmens

Creative,Berlin,Master Thesis,Creativeindustries,Influencer,Relationship Management,Communal Relationship,Influencer Marketing Strategies

Managing Gaming Industry Influencer Marketing Strategies

Creative,Berlin,Master Thesis,Creativeindustries,Digital Marketing Strategy,Blockchain Technology,Data Management,Customer Engagement,Data Privacy,Fraud prevention

Blockchain Technology as an Instrument for digital marketing

Design,Creative,Berlin,Master Thesis,Creativeindustries

Exploring the part played by fine art in the online world

Creative,Berlin,Master Thesis,Creativeindustries,Video Games,Video Game Industry,Gamesförderung,Videospiele

Better Late Than Never: An evaluation of the German Federal Government Computer Games Funding

Creative,Berlin,Germany,Master Thesis,Creativeindustries,Fashion,Augmented reality,Covid 19

Role of augmented reality in shaping the german fashion industry during COVID 19

Creative,Berlin,Germany,Master Thesis,Creativeindustries,User Research,Digitalisierung,Unternehmenskultur,Motivationen

Role of art director in film industry

Berlin,Bachelor,Master Thesis,Creativeindustries,Future Of Gaming,Cloud Gaming,Gamesförderung,Social-Selling,Digitalisierung,Digital Marketing Strategy,Mikrotransaktionen,Fortnite,Star Wars: Battlefront II,Videospiele,Motivationen,Mikrotransaktionsarten,Virtuelle Güter

Kritische Reflexion des Spannungsfeldes zwischen Spielern und Mikrotransaktionen – ein empirischer Ansatz

Berlin,Master Thesis,Video Games,Video Game Industry,Game Immersion,Videospiele

Decorative Elements as Monetization & Marketing Strategy in Online Games

Research

Selected Research about Creative Industries in & from Berlin