THE ROLE OF DIGITAL TWIN TECHNOLOGY IN ENHANCING SUPPLY CHAIN RESILIENCE AND SUSTAINABILITY

The growing complexity of the global supply chains has made the demand on the improvement of supply chain resilience and sustainability even more pressing, especially in large-scale e commerce logistics networks. The recent world shocks and increasing demands on the environment have revealed structural weaknesses within the efficiency-focused supply chain designs, and the need to transform them through digitally contactable change has become evident. The use of digital twin technology combining real-time data, simulation, and predictive analytics has become one of the prospective technologies in enhancing operational visibility and strategic decision making. Nevertheless, there is a lack of empirical insights into the way in which digital twins can at once contribute to resilience and sustainability in massive logistics ecosystems.

This paper discusses the application of the digital twin technology by Amazon in enhancing the survival of its global supply chain, contributing to sustainability and minimizing carbon emissions in the logistic operations, and solving the implementation issues seen in large e commerce settings. The methodology used was a qualitative case study, which incorporates the secondary data analysis and an interview with the experts. Thematic analysis was also utilized to determine the major trends associated with disruption management, scenario simulation, energy optimisation and strategic integration.

The results show that the digital twin systems contribute to resilience in terms of better real time visibility, predictive disruption modelling, and quicker adaptive response process. Also, digital twins facilitate the sustainability goals and help to optimise the routes, monitor the energy, and reduce the carbon efforts. However, the problems of implementation remain such as complexity of data integration, large requirements in terms of technological investment, and management of change within an organisation.

The paper has added value to the body of knowledge by putting resilience and sustainability in a single digital twin paradigm and offering an empirical analysis of digital transformation in global e-commerce logistics. Managerially, the results provide strategic planning to companies that strive to use digital twins to become operational robust as well as environmental.

EditionNo. 32AuthorSovia Tarannum / Mohammed Mukthar HussainMAMaster ThesisYear2026Download PDFcreativeindustries.berlin