The research paper explores the global impact of social media and content marketing strategies in the real estate industry, addressing the issue of insufficient understanding of consumer preferences and inclinations. It focuses on the strategies adopted by real estate professionals, the determinants behind marketing success, the influence of marketing initiatives on consumer behaviour, prevailing social media platforms, challenges encountered, and metrics for gauging campaign success.
The research approach is a descriptive design, aligned with a Pearson Correlation, Logistic Regression Modeling, thematic methodology, incorporating quantitative surveys and qualitative interviews. Ethical considerations are carefully addressed to ensure participant well-being. The final goal is to provide dependable and explaining the insights that contribute to a nuanced understanding of the relationship between content, social media marketing, and the dynamics of the real estate industry.
EditionNo. 24AuthorSamadhan Suresh MuleMAMasters Thesis International Technology Transfer ManagementYear2023Download PDFcreativeindustries.berlin
